As a marketer, you may have heard your colleagues talk about how email marketing is dead. I’m here to assure you that email marketing is still going high. 40 % of B2B marketers say email newsletters are most crucial to their success in marketing content, and 73 % of millennials prefer business correspondence to email. 99 % of customers check their emails every day and claim it is by far the preferred way to receive brand notifications. We cannot overlook such figures as marketers, thus developing a substantial email marketing strategy is critical for business. Let’s see the top email marketing benefits, which illustrate why it is one of the most successful marketing strategies.

1. Creating Custom content.

You can customize your campaigns with email marketing and create targeted content. Customization may be as simple as having the name of a person in the text. Emails that include the recipient’s first name in their subject line have a higher click-through rate than those that don’t. You can even create personalized content based on your market segmentation, such that you deliver the right emails to the right customers. For example, you may want to submit an email marketing campaign to returning customers and another to one-time customers. One of the key benefits of email marketing is that the content can be highly customized to accommodate the needs of the audience. To improve your interaction, your emails may have variations like distinctive photos or subject lines. You can also create segmented lists based on your geography or level of engagement. To have an effective email marketing campaign using segmentation and customization is vital. It helps you send the right email at the right time to the right people.

2. Gathering reviews and surveys

If you want consumers to continue to connect, engage, and buy from your brand, keeping your focus on the consumer experience is extremely important. Email marketing can aid you to a great extent in this. For instance, you can submit customer satisfaction surveys via email campaigns to get customer feedback. It is one of the easiest ways to measure your Net Promoter Score (NPS). The ranking lets you conclude the number of clients who are supporters of the brand and who are the detractors. With this knowledge, techniques can be built for enhancing customer experience.

3. Increasing Sales

While email marketing is an excellent marketing tool, it can be useful to increase your sales too. 59 % of marketers claim email to be their largest source of ROI. Marketers who adopted segmented campaigns noticed a sales increase of 760 per cent. Email marketing campaigns may feature goods or services, enable consumers to purchase after leaving their cart or provide customers with special offers. In fact, in a study, 59 % of respondents stated that marketing emails influenced their buying decisions. Your email marketing strategies will effortlessly compute messages to promote the purchase of your newsletters and notify an audience inclined to buy from you. You can also implement email marketing to automate elements of the selling process which can also help increase your sales. For example, with the free email marketing tool, you can automate sales drip campaigns and submit automated messages to prospects that your salespeople wish to follow up with

4. Communicate with your audience

As a marketer, enhancing communication with your audience is indispensable. People are more prone to become loyal to your brand when your audience feels like they can relate to you. People like well-written emails. Think of the last time you got a marketing email from a company you love, was it disruptive or did you enjoy reading it? You certainly would have appreciated the experience because the email suggests that the brand you like made an effort to keep in touch with you. You can meet more of your audience with email marketing and efficiently connect with brand ambassadors as well. Plus, these emails keep your audience informed, irrespective of it being a slow or busy season, at any time of year.

5. Generate traffic for the website

How do you disseminate your content to your audience? You probably send them an email. You can increase the footfall on your site with email marketing campaigns, and boost your SEO. Keeping your audience engaged with your brand and app is the key here. Email is the perfect way to capture your audience’s interest and generate traffic on your website. While designing an email that links to your content, bear in mind that the email should include a call to action (CTA) to allow readers to click it and reach your site.

6. Steady leads

Email marketing can help you increase your leads. E-mail marketing is primarily used for the inbound approach to nurture leads and boost conversions. Let us assume you downloaded a lead magnet from a website, following which you start receiving drip emails and eventually book a demo to learn more.  You also move from an MQL to SQL, spurring an increase in the number of suitable leads from the marketing departments to the sales department. These email marketing strategies will further screen leads and prevent the sales team from losing time on unproductive leads. Maintaining a lead score sheet is highly advisable as it will help you track people who opened and engaged with your emails.