If you want a business to survive and flourish, then you must have a strong online presence for better reach. However, a mere online presence does not ensure meaningful business representation. It depends on a good digital marketing campaign backed up by a sound strategy to ensure a loyal customer following for any business to reach out to consumers online.
Here are 5 tips to create an amazing digital marketing strategy for your campaign:
Set clear goals
The first step towards creating a good digital marketing strategy is by defining the goals that you intend to meet through a marketing campaign.
An integrated marketing agency would first understand the core message, set benchmarks for success and campaign limitations to create an action plan. This is also the stage where the strategy establishes the tone of the central message for that campaign.
Establishing the type of campaign that will resonate best with your target audience and serve your business is a crucial part of this step.
Understanding the target audience
A digital marketing agency needs to identify its target audience. Arguably, one of the most important steps in a strategy, identifying the target audience requires a lot of research to understand what motivates the audience and the factors that influence their behavior and reaction.
The idea is to create a ‘buyer persona(s)’ to ensure that the marketing efforts are reaching the right audience. A 360 digital marketing agency will define the target audience by “certain demographics and behavior” and focus their efforts on creating an action plan that will influence their buying behaviors. This would enable to attract loyal customers with repeat purchase potentials in the long run.
The vital part of a strategy would be to identify the age group(s) of your audience by collecting data and later creating content with a suitable message that resonates with the target market.
Content creation is a critical part as it is the ‘message’ that entices the buyer’s persona and prompts them to act. It is often found that customers are bombarded with useless, excessive content through ads by marketing agencies to induce a purchase. However, this often repels the customers and creates a negative image of the product or service.
Hence, it is all the more reason to create strong, resonating content that will stand out in the crowd. Using creative content to highlight a product in the plethora of advertisements is where an integrated marketing agency shines and makes all the difference to an otherwise ‘routine-based’ marketing campaign. Make sure you keep the content crisp and catchy by using short phrases, hashtags, and taglines for optimum effect.
A great marketing strategy must have a ‘call-to-action’ plan as its core elements to ensure a profitable outcome. The effectiveness of a sound marketing strategy would be to enable instant buying decisions for a customer. Hence, the campaign must have an ‘action’ component added at the right places for boosting your sales.
For instance, timely prompts like ‘Buy Now’ and ‘15% discount for the first 24 hours’ are examples of a call-to-action plan within a marketing campaign. The idea is to literally ‘call-out’ to the customer to make a purchase. This is called ‘CONVERSION’ and the entire marketing campaign strategy is focused to ‘MAKE’ this event happen. Making all product information available for easy customer access under a single roof can ensure quick conversions.
Customer Experience and Interaction
After the campaign is launched, a digital marketing agency must create avenues for customer interaction – be it business, reviews, or otherwise to establish a good rapport and customer following.
This stage also allows research on the audience by understanding their specific needs through their frequently asked questions. A smart digital marketing service would tweak its marketing strategy, if required, depending on customer feedback. Use social media to create two-way dialogue and help customers understand that their queries are met with care. Recognizing this step as one of the opportunities for improvement is one of the best ways to ensure loyalty and customer satisfaction.
There you have it. Hope these strategies will help to improve your business and reach its ‘touch-point’ through effective campaigns.