You can boost your visibility, generate leads, and even get conversions using video marketing. Nearly 84% of marketers claim they have been helped by video ads to increase their website traffic. More and more advertisers are taking up video marketing because of its high potential. YouTube is the go-to channel when it comes to video marketing. It’s one of the largest social media sites and still the second-largest search engine with over 2 billion monthly active users. Influencer marketing, on the other hand, is an incredibly efficient strategy for marketing the brand and goods. You can harness their power over their followers and achieve your marketing targets by working with social media personalities. To promote your brand, here’s how you can combine both YouTube and influencer marketing.
1. Set goals
Just like any other form of marketing, when you deal with YouTube influencers as well, you need to set targets. Decide on what you want to accomplish from the YouTube influencer marketing campaign. Find out if you would like to reach out to a larger audience, generate more leads, or get more sales. All of your objectives should be specified. To assess the success of your campaign, it is also a good practice to recognize certain Key Performance Indicators. You should not start identifying and approaching YouTube influencers without setting goals in mind. This is because your objective is important to decide what kind of influencer you should reach out to.
2. Choose the right influencers
Finding and working with influencers is the next step in optimizing influencer marketing on YouTube. Your aim should be to find influencers who are passionate about the videos they make and their values are aligned to those of your brand. Partnering with a YouTube influencer randomly won’t get you any desired result. You need to make sure that your product is relevant to the kind of videos that the influencer produces. Similarly, to understand the impact they exert on their audience, their reach and interaction need to be taken into account. It is also advisable to look at the experience of influencers in working with brands. You may run a YouTube or Google search to find influencers to get a list of the most popular YouTube influencers. Depending on your niche, their scope, dedication, number of subscribers, etc., you can then filter your list.
3. Partnering up with Influencers
Partnering and developing content with them is the next step. There are some apps in the market like ‘Lumanu’ that lets you control your influencer marketing campaigns effectively and share data and usage rights securely. All the data transmitted through the ‘SocialCert’ of this App stays secure and encrypted. This way, you can conveniently whitelist your content and run campaigns with scale and total transparency.
4. Tutorial videos
Thanks to their ease of communication, videos can be used to teach and educate people about certain subjects. You can show how your goods or services will make a big difference in the lives of the influencer’s audience. In a survey, almost 94 % of marketers said video marketing helped them educate their clients about their goods and services. You may ask influencers on YouTube to explain through their videos how your product or service works. They will identify their characteristics in the process. This will inspire their audience to buy them from you.
5. Testimonials and Reviews
In today’s competitive market, it’s not easy to win the customer’s trust. Brands that always speak a lot about how good they are may not find many takers. In such a case, the recommendation or testimonial of a product or service by an influencer plays an important part. You should consider offering them a sample of your product or service when you partner with a YouTube influencer and invite them to use it and review it. It’ll build people’s confidence in your brand when they post a video review or testimonial of your product.
6. Unboxing videos of your product Unboxing videos are a great way of getting the word out about your new product and its features. These videos serve as a perfect way for you to launch your products. You should team up with YouTube influencers in your niche and ask them to create content related to unboxing your product. These videos are both entertaining and enjoyable because subscribers can see the influencer’s genuine reaction while unboxing the items. These kinds of videos will boost the brand’s visibility and will make the audience engage with your product unboxing videos through reviews, comments, and share.