We live in a digital age where people who are not interested can just swipe to move on to a better, more engaging alternative. Social media is good for marketing but is a victim of this mindset. Customers and web surfers want to feel like they are connecting with a social media account. They want to feel like they would benefit from investing their time, resources, and energy into a social media account. Would it bring them more happiness following this account? Will it raise their status? Give them an outlet to be a part of what they believe? Whatever the need for instant gratification in the digital age, the reason the target audience stays around is that you’ve piqued their interest. So, how do you keep engaging them and building new fans and customers? By upgrading the social media design so that it reflects your overall graphic design and marketing plans.
Social media offers communication, interaction, and sales opportunities. The graphic and social media design will extend the client base when done with elegance and cohesion. Let’s explore how social media design will help you upgrade your brand and following.
A Story to follow
Followers ought to know what you stand for and what your story is. Your design and graphics on social media need to tell a story your followers can easily follow. The trick is to make your plot and design compelling enough for viewers to keep coming back to your storyline over and over again. You need to learn what your plot is, what your end goal is. Firstly, what is your justification for existence? Why would your followers be interested in you? Not everyone on social media is going to be the best match for your profile, but knowing and recognizing your target market will help determine how to reach them. Understanding your target market and your message will then help you create graphics to reach them. Every graphic needs a reason and it needs to tell the story of your company, while at the same time enticing your audience to act in some way.
Ideally, your brand should be an extension of your story, but your branding also needs to be cohesive all along. It’s awesome to be able to share your story and reach fans, but you do need to be consistent in creating your brand. If the graphics on your social media account are built at random without taking into consideration a solid branding plan, your followers can be confused. We will not see your brand as a professional, either. You need to keep in mind a particular color scheme, words, fonts, and typography to provide a strong branding strategy. Also, you need to know what sort of graphic design you want to use regularly. Your logo will suit your design strategy, too. This regularity immediately lets your followers and customers know it’s from your company.
Human beings are driven by visuals. We may not spend the time reading the text but we take note of the pictures and designs that we see. Make sure the branding and graphic designs can stand alone to satisfy that need! Humans interpret images more easily than text data, so make your graphs count. If followers know it’s your brand immediately, then your graphic design produces a tale of its own. One that is visual and one that represents on your social media page the importance, message, and services provided.
When graphic design is perfectly combined with overall social media design, it shows the consumer that they can expect quality. Viewers will ultimately judge and determine for themselves if your brand or business is one in which they wish to invest. The layout of your graphics and social media should give them a reason to invest, not a reason to say ‘No’. In the end, your followers must determine if your brand or message is right for them or not. But if you can give them quality design consistently, at least you are giving them a reason to take your company seriously. When your designs are consistent and professional, it gives your audience a reason to look at them and get engaged.
When you involve your target audience through your design, you start a trust-building relationship. As you develop trust and continuity, the customers stick around for more content. And only then should you try to charm them and sell them goods regularly, if that is your end goal. Think about it. Do you like to buy a product from a company that doesn’t seem to be taking pride in how it looks to others? Will you trust a company only because they said that their goods are the world’s best? Not likely. In short, when the consistency of your social media design and graphics exude quality, your target audience will regard you as a brand that they can trust.
When your overall message is consistently reflected by your brand, graphic design, and social media design, you can expect people to feel proud to be part of your company. This pride results in recruiting new followers, employees, and even investors. Graphics that convey the message of your brand on your social media can also be used as “call to action” statements. These statements encourage your followers to be more engaged and spread your message with little to no work on your part. Your followers will act as your advertisers and recruiters for new followers. In this way, you’ll be successfully recruiting your followers to market the business for you.
Social media design may either improve the brand’s message or distract from it. You’ll be well on the way to attracting more followers with the right graphic design strategy and implementation. So bear in mind the importance of creating designs for social media, and consistently select and share beautiful graphics.