Blogs continue to drive readers to company pages year after year, and turn those readers into paying customers. But why can’t we just shake up those blogs and move to iPhone holographic messaging? It’s because blogging still works just fine. Custom organic writing is something that other platforms, no matter how hard they attempt, simply cannot compete with. Now, this is not to suggest that your brand does not need robust videos or presence on social media. That it does. Yet blogging is about more than just sharing tiny quotes and images. Let us read about some of the many ways blogging helps a business.

1. Look like an expert in your field

You will set yourself up as an expert in your field when you blog on your website. For example, if you own a contracting business, start a blog with design trends posts, pet safety tips during a renovation project, and fun party tips for using a new deck. You can share blog posts with updates after business conferences, regardless of your industry, or ones that address emerging developments that influence the buying decisions of your customers. Use your blog to transcribe documented interviews with other industry experts and let your blog become a meeting place for supporters and other members of the industry. Above all, support your readers sincerely by giving away some of your expert knowledge. It will all come back around in the form of trust, referrals, and engagement, to help your business.

2. Get search ranking organically

Google search prefers catering to the websites that it thinks users would like to see when they search using a query. The way they do this is by getting the paid ads into the mix when someone searches for a keyword that is related to your business. This is particularly troublesome for small businesses who would want to get clients from their local communities. You would be outranked by big-budget brands, whether you own a pizza store, feed supply store, or provide tutoring services for high school students. Unless, of course, you have timely, important content that brings something to your website that your big-name rivals don’t have: character. Your dreams of featuring in local searches are not entirely dashed, but you have to keep up with daily posts that include the terms that your consumers use alongside keywords that you have researched.

3. Develop new sales funnels

Your blog belongs to you. That means that you can shape it into a profitable sales funnel for your products and services. Regular, informative blog posts with well-crafted calls to action can drive casual readers to subscribe to your email list, contact you for a consultation, or even buy a product if it suits them. You can also take advantage of the sidebar, header, and footer of your blog to ensure that readers who want to dive deeper into what your brand has to offer always have specific opt-in forms available. For a devoted reader, there’s nothing more frustrating than a difficult-to-find subscription form.

4. Social media calendar

Is your organization linked to social media? Are you still looking to post fresh content? When it comes to filling up your social media schedule, blog posts are social media gold. Not only can you connect to posts and directly push your social media audience to your website, but you can use your post’s quotes, videos, or screenshots to engage your audience on the social media channels you use. If your blog has a sales funnel, then by inviting your followers to read more on your website, you can turn social media reach into sales. It will be easier for you to post relevant info for your followers if you write the blog posts keeping your social media audience and followers in mind.

5. Shot in the arm for your SEO efforts

There’s always going to be some impact on your SEO rankings when it comes to things you do on your websites, like blogging and niche editing. Adding a business site, or resurrecting an old one, may have a positive effect on your SEO ratings. First, a blog helps you to write posts that rank those keywords for your website. Let’s say that you specialize in basement work and deck construction. For keywords like “floor”, “patio”, “finished basement”, etc., your site can already rank. But you can optimize your site for various keywords that draw different audiences by adding blog posts with “tips for outdoor entertainment” or “best washers for a basement laundry room.” If someone looking for ideas on outdoor entertainment thinks that a new deck will give the entertainment space of their home a boost, they might contact you to learn more about your deck construction services.

6. Starting a Conversation

New followers who will become clients will be drawn to your blog. But it will also capture readers who will not ever buy a single one of your goods or services. You can share articles with other readers in your field and facilitate discussions if you work in a research field or want to share experiences from your industry. While your initial readers may not be clients, this way of disseminating your data will promote your experience in your field and will help you to get your name out there. You never know how starting a conversation in your corner of the globe will spark discussions and thoughts that might change the way your industry thinks. Plus, you increase the chances of asking for backlinks to your content by starting a conversation with other people in your industry.