In 2021, the digital marketing patterns seem to focus on two different ideas. First, there is a general humanization, discussing real problems and tailoring content to suit the user for more personal interaction, as opposed to mass appeal. Second is technical and mechanical optimization and fine-tuning the areas like SEO and how you structure your campaigns, the little things that your satisfied customers do not see.
To give you a head-start over your rivals, it will be in the best interest of a brand to hire a Digital Marketing Agency, which can cover some of the hottest digital marketing trends of 2021 and can give your business a head starts.
When outlining your own digital marketing plan for the year, take a hint from these marketing patterns to formulate your strategy.
People in 2021 are quite enthusiastic about environmentalism. They want to make sure that the brands that earn their cash are as worried about the future of our planet as they are.
With 81 % of consumers feeling strongly that businesses can help improve the environment, what we see is an increase in popularity for sustainable and environmentally friendly brands, especially for younger consumers.
This goes beyond the consumer demand for green goods. By communicating about their sustainable practices, any brand can benefit. In order to make environmentalism a part of your brand identity, the aim should be to communicate your concern about sustainability through your content and brand.
There are various ways to do this, such as displaying a banner on your website or taking it up on social media. You may also opt for tactics that are subtle, like branded bags that are recycled or communicating green themes through the visuals associated with your brand.
- Customer segmentation
Customer segmentation is another trend that’s not recent but will be more in trend this year.
The concept is that rather than creating many small campaigns to target the general audiences, it’s better to create a number of small marketing campaigns that target particular segments of audiences.
Segmentation of consumers means dividing the target audience into various groups according to various attributes, such as their habits, demographics, and attributes.
This helps you to customize your content more precisely to suit their preferences; for example, creating two separate e-mail lists for large spenders and small spenders, and sending multiple newsletters highlighting different items to each one.
For a personalized experience and customer interaction, this is the best approach because the followers get hand-picked content for them. You may apply the principle of consumer segmentation to your unique advertising on different pages, social media content, and blog content categories for various communities outside your mailing lists.
- Video and image SEO for visual search
We already know that by typing in keywords we can search for videos or photos.
But did you know that we can also upload an image in a search, or even take original pictures and search for context? As more users will discover these techniques for visual search, it will, in general, change the overall landscape of SEO.
So, you would want to make sure your image and video SEO campaigns are in tip-top shape, to capitalize on the increased number of visual searches. Apply these basics to begin with:
- Use alt text in your image descriptions at all times.
- Add images to your sitemap or generate a dedicated sitemap image.
- Include your SEO keywords in your image’s file name.
- Use photos and videos of top quality.
In order to handle the complexity of SEO and to make sure that your business is future-ready to deal with the changing trends, you will need to consider hiring a Digital Marketing Company.
This way you can be sure that you have a team of digital professionals, who are all passionate about delivering results and making a difference.
- Creating content that is interactive
This is a pattern that’s been going for a while technically, but it’s being recognized as a best practice only recently.
Interactive content does not only inspire more interaction but also increases user satisfaction. You can do wonders for your brand with interactive content such as quizzes, open-ended questions, surveys, prizes, polls, calculator widgets, competitions, etc.
They boost the number of times users connect with you, which allows you to stand in searches and feeds based on algorithms.
But most importantly, individuals want to be involved, so the user experience is almost always enhanced by interactive content. Interactive content is a step towards personalizing with users.
They feel a more personal connection to the brand if they are encouraged to make their voice heard. Don’t forget that it can also be used to gather details about customer needs, such as changes to the product or platform.
- Emphasis on Visualization
You would be forgiven for thinking that “readable” content is more relevant than visuals and design these days with the growth of smart speakers and voice search in recent years.
Research has shown that visual content is preferred by people to plain text. You just need to look at the growth of Pinterest and Instagram image-focused sites to see the evidence of this.
Also investing in visual search technologies are companies like Google, Pinterest, and many others. 62 % of millennials say they are more interested in visual search than any other emerging technology.
To make sure you can apply all of the above trends in your marketing strategy, you can hire an agency to provide you with Digital marketing services.
Hiring a professional marketing agency will mean that they will not only take care of the latest digital trends but can also make a huge difference when measuring the return of your investment on marketing.