If you still feel that Twitter and Facebook are the be-all of social media marketing tools, you need to think again. Meet Pinterest, your business’s new friend. Since Facebook purchased Instagram, Pinterest has become more sought after platform for business marketing. You can use the platform for social media to advertise your brand, drive traffic to your website, and increase sales. More than 200 billion pins were reportedly saved at Pinterest. And Pinterest makes 90 % of weekly Pinners make their buying decisions based on this platform.
Now let’s find out below how you can use Pinterest to achieve your marketing objectives.
Using Pinterest for your business
If you’re new to Pinterest then you’re going to have to build a business account to start. Do not worry, as illustrated below, this is fairly easy.
Build an organizational profile. You would need to be set up with a business account, rather than using a personal page. You can get access to analytics and ad services through this account. Claim and link it to your company website. This step is important in the verification of your business page. Next, connect your social media accounts so that you can later cross share the content and refer people to your pages. Then edit your profile. Add a nice and attractive profile and cover photos, and write a catchy bio. Once you have set up your profile, it’s time to start digging into the strategy of how you will use your page to market your business. Below are some of the effective ways for you to do it.
1. Set the type of content that you want to share
As is the case for any social networking platform, knowing your target audience is crucial. What kind of content would they like to see on Pinterest? More importantly, consider the type of content they will be interacting with. Is that infographics, tips, and tricks, or maybe blog posts? Do some research into the kind of content they’re actually pinning on their pages to find this out. Also, make sure you don’t try to sell with every pin. Share important and useful information on your page from time to time, which will make it look more appealing and genuine to people. If you have a clear idea of what your audience wants, or needs to see, it will be easier to make pins.
2. Focus on your designs
Now that you are aware of what you want to share, it’s important to work on how your images look. On your audience’s page, your designs should be pleasing to the eye, and they should stand out from the other designs. In addition, your images should be in sync with your brand guidelines. If you don’t have a designer on hand you should practice using software like Canva.
3. Optimize your pins
Just remember to optimize your pins when you’re ready to start posting on Pinterest. To get started, use the following checklist:
- Use keywords in titles, descriptions, and filenames of images
- Make boards that align with the keywords
- Include a URL (like a link to a blog post)
- Arrange your boards and pick a picture for the board cover image
- Make use of hashtags
- Add a call to action
- Add a Pinterest widget
- Respond to comments from followers
- Create a board dedicated to postings on your blog
- Follow and comment on popular boards
The above crucial points will help you grow your business and help people discover your posts on Pinterest.
4. Learn more about categories
On Pinterest, one of 36 categories can be assigned to each Board. These categories help to uncover your pins. You can scroll through the categories and see which ones are connected to your company. That might even help you come up with board ideas. Once you have considered this strategy, you can start creating your boards. Think about blog topics if you blog, and create boards around those topics.
Let’s dive a bit deeper into how to use Pinterest for blogging.
1. Build infographics
A great way to promote your blog using Pinterest is through infographics. If you have infographics-centric blog posts, post it on Pinterest. You can also repurpose old blog posts to infographics. Pinterest is a great place to get your content repurposed and reach a new audience that may not have read your post.
2. Post the best blogs to choose from
You don’t have to promote every single post on your Pinterest blog. Just choose the ones that make the most sense of the platform. For example, select blogs that have captivating images, great downloadable offers, and infographics. In addition to this, think about your board topics. You should be promoting blogs that are related to your board.
3. Use customized images
When creating a pin it is important to use custom images that are engaging. You can use your featured image to promote a blog and include custom text. For example, a lot of pins promoting blog posts include the blog title on the custom image. The title is a great way to draw people into your blog post and get them interested.
4. Write down an optimized description for the pin
It’s important to tell people what to expect in the post when you write the description for a pin that promotes a blog post. While you want to generate their interest without giving too much away, they still need some hint on what it is all about. Also, the appropriate search terms and keywords should be included in your pin description.
Capitalize on Pinterest, to market your business. Inspire your audience to use your products and services in their lives. If you use Pinterest in the right way, chances are that at some point in time, users will pin and start purchasing your products and services.